Guides
Branding and business naming, explained.
Five practical guides on naming a business, checking whether a name is taken, defining your brand vibe, writing a tagline, and turning a name into a complete brand identity.
Business naming
6 min readHow to Name a Business: The 5-Step Naming Blueprint
The exact five-step process founders use to go from a vague idea to one name they are confident building on.
Read the guideBusiness name search
5 min readHow to Check If a Business Name Is Taken
Five checks that tell you whether a name is genuinely open — not just whether the .com is free.
Read the guideBrand direction
5 min readHow to Find Your Brand Vibe (Before You Pick a Name)
A short framework for choosing a brand vibe you can actually design and write from.
Read the guideBrand messaging
4 min readHow to Write a Brand Tagline People Remember
Formulas, cuts, and a two-question test for taglines that do real work.
Read the guideBrand identity
6 min readHow to Build a Brand Identity From a Single Name
The order to build a brand in once the name is decided — and what belongs in the brand kit.
Read the guideReady to name it?
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